Voices of New Media Leaders Across the Country- A Few Highlights from 2009
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Miguel Gomez: Hi, my name is Miguel Gomez, Director of AIDS.gov. I am really glad that you are viewing our blog post for January 5, 2010. In this blog post we are really excited because we are hearing from our colleagues who are talking about who are using new media how they are using new media and why new media is important in their HIV programs. At AIDS.gov it is critically important to us that we look at how new media can help extend the reach of our HIV programs. I hope you enjoy hearing from our colleagues.
Susannah Fox: What’s really amazing to see is that 8 out of 10 Americans now have access to the Internet and of those 80% have looked at health information online. They are making decisions based on what they see online and more and more it is user-generated content. It is peer-to-peer advice that people are really accessing.
Guillermo Melo: More and more community based organizations are using media as a tool to reach the community that they are trying to serve to provide more information in an easy way, in a fast way.
Monico Nuño: I think new media is important because we have a much wider Reach. It is definably something that people are already using. It’s low cost and it’s very effective
Kendel Powers: We are using sites such as Facebook, MySpace and Twitter to not only bring in new volunteers but to actually reach out to new clients that may be positive without the knowledge of where to go for the resources
Jeffrey Campbell: One of our primary media tools is text messaging. Actually mass text messaging that is primarily geared towards African American MSM and African American young MSM along with Facebook and MySpace
Dr. Ronald Vadiserri: The VA has a very sophisticated electronic medical record that enables us to have a specific portal devoted to veteran patients called My Healthy Vet where veterans can go in and access information in their medical records they can get information about emerging health issues they can even refill prescriptions electronically.
Bonnie Goldman: We have an online medical records thing called My Health Tracker We have 100 or so podcasts that people can listen to and a lot of other tools that I don’t think people know about.
Dr. Carl Dieffenbach: The communities that are interested in HIV/AIDS and want information can reach us in as many ways as possible. So right now we have a website we re-designed our website but I don’t think that is enough new social media terms we need to be able to have blogs we need to be able to have other outreach methods so that we can get out to as many people as possible
Dr. Deborah Parham-Hopson: We should use all the media that we have at our disposal some of it old media some of it new media to get our messages out all our HIV prevention. HIV testing, HIV treatment messages. It’s that idea of empowerment, communication and partnership that really helps inform that partnership to have these tools available
Erik Ireland: You want to make sure that your content is king.
Allegra Madsen: Stay engaged with all technology that you can keep on top of it. It changes rapidly and will always be there and don’t be afraid to fail
Talking about getting involved in the new media space by just doing it jumping in and working on it and keep improving it.
AnneMarie Hou: It’s really to try and bring the world together
Miguel Gomez: This is Miguel Gomez again and I am really glad you had the opportunity to hear from our colleagues and how they are accessing the use of new media to extend the reach of their HIV programs. I hope you follow the AIDS.gov blog and provide us comments on what you think. Thank you and Happy New Year.
AnneMarie Hou: Please go to AIDSspace.org
Guillermo Melo: You can reach us at www.cappbc.org
Allegra Madsen: www.isis-inc.org
Kendel Powers: you go to rainoklahoma.org or you can just Google Rain Oklahoma and you’ll see several of our sites
Jeffrey Campbell: They can go to www.offeringhope.org
Bonnie Goldman: www.thebody.com
Susannah Fox: www.pewinternet.org
Monico Nuño: www.apla.org
Ronald Valdiserri: www.hiv.va.gov
Erik Ireland: www.erikireland.com
Dr. Carl Dieffenbach: www3.niaid.nih.gov/topics/HIVAIDS
Dr. Deborah Parham-Hopson: www.hab.hrsa.gov